By Sarika – Digital Marketing Strategist
Introduction
My name is Sarika, and I am a digital marketing professional who works with small businesses, startups, and personal brands to help them grow online. Over the years, I have seen one clear pattern: businesses that adapt to digital marketing grow, and those that ignore it struggle to survive.
In today’s world, customers no longer rely only on word of mouth or offline promotions. Before making a purchase, they search on Google, explore social media, read reviews, watch videos, and compare multiple options. This shift in customer behavior has made digital marketing one of the most important growth tools for any business.
In this blog, I will explain what digital marketing is, why it is essential in 2025, the most effective digital marketing channels, and how businesses can use digital marketing strategically for long-term success.